It used to be almost expected that when you went somewhere you had to send a postcard to the folks at home who were not out exploring the world like you.
Postcard makers knew this of course and produced postcards from every town, tourist trap and even hotels/motels that someone might want to send home with the famous 'wish you were here' tag line.
Postcard makers also took a good bit of creative license when depicting places that might be, shall we say, 'excitement challenged' - like Memphis.